Aaron St Gelais

I'm an online marketer and developer. Let's get to know each other.
astgelais@gmail.com

I'm a Paid Search Strategist, Developer, Affiliate Marketer, Ice Hockey Player, and Boston Sports Fan.

I have been involved in the online marketing industry since 2008, when I became an affiliate marketer promoting many different companies through a variety of online advertising mediums (SEM/PPC, SEO, Social Media, etc.). Since then, I have continued to learn and immerse myself into the rapidly changing market of the online marketing world. This fast paced industry keeps me on my toes, but is one of the things I love about working in this field.

I am well versed in online marketing and management of a company's online presence, and I have had the opportunity to share some of my knowledge as a consultant with different online companies. I am experienced in search engine marketing using many channels (Google AdWords, Bing Ads, and more), social media marketing, and coding (HTML, PHP, and MySQL).

Experience

Sr. Business Analyst

HomeAdvisor

  • Ensure SEM campaigns are effective and efficiently managed, reported on, and optimized to meet expected demand with desired KPIs.
  • Create reporting dashboards and custom reports analyzing campaign performance to provide actionable recommendations and deliver continuous improvements.
  • Design testing frameworks (split testing, deliverability and tracking) for ongoing optimization of click-through and conversion rates. Ensure adaptive learning from past campaigns to guide future testing.
  • Provide competitive research and analysis to track and trend the SEM competitive landscape and impacts to current campaigns.
  • Interface with finance teams to keep them informed on performance and aid in forecasting.

November 2018 - Present

Paid Search Strategist

Inflow

  • Responsible for managing Pay Per Click strategies for clients and tracking Google Analytics Goals through Google Tag Manager.
  • Integrated applications (Airtable, Zapier, Slack, etc.) using their APIs and a custom PHP script to complete process improvements for the company.
  • Worked with Google Apps Script to create two projects in Sheets. Created a SEO tool to find website cruft. Created internal email alerts for client managers in order to maintain budgets and hit certain KPIs.

August 2016 - November 2018

Programmer/Developer

LinkConnector

  • Designed, developed, and documented application coding and MySQL tables based on system design specications.
  • Served as the primary point of contact for merchant IT requests and created online tools for all departments using MySQL and PHP.
  • Developed LinkConnector’s JavaScript conversion tracking code. Integrated this code into many platforms (Magento, Shopify, CAKE, HasOffers, etc.).
  • Developed LinkConnector’s WooCommerce and WP eCommerce WordPress tracking plugins.

Contractor:
August 2016 - Present

Full Time:
November 2014 - July 2016

Owner

Boss Hippo | Digital Marketing

  • Owner, manager, and developer for aliate marketing sites. Websites were typically built with WordPress Divi Theme or my own framework.
  • Responsible for driving and tracking trac to merchants’ websites through SEM channels, SEO, and Social Media.
  • Consulted with Color Vu, Inc. on SEO & SEM to increase online presence and was responsible for WordPress website maintenance.

January 2008 - January 2016

Merchant Relations Representative

LinkConnector

  • Responsible for setup, management, and growth of merchant campaigns. Answered tech questions about LinkConnector’s system.
  • Managed SEM/PPC marketing for merchants that requested the service.
  • Automated the creation process of marketing documents using Excel, MySQL, HTML, and PHP.

June 2012 - November 2014

IT Intern

La Fuente Imports

  • Worked with the senior programmer to increase online presence through content building, SEO, and SEM.

June 2010 - December 2010

Education

University of Denver

Bachelor of Science in Business Administration
Degrees: Finance & General Business

GPA: 3.85
Honors and Activities: Provost Scholar, Dean's List Student, Website Manager for the Pioneer Business Review (Daniels College of Business Newspaper), International Studies Abroad – University of Granada in Granada, Spain

September 2009 - June 2013

University of Granada

Study Abroad

Honors and Activities: Voted Mejor Sonrisa

September 2011 - December 2011

Skills

Programming Languages & Tools
Specialties

Interests

Outside of being an online marketer and developer, I enjoy playing ice hockey and watching sports (I'm a Boston sports fan - be warned). I play in a year-round adult ice hockey league for a team named Puck Dynasty (funny, right?), and I love to go to drop-in hockey when I have time. If you play ice hockey, feel free to reach out. I'm always looking for more ice time when I can fit it in.

Awards, Accomplishments & Certifications